Loblaws Easter
To help Loblaws Market stores celebrate Easter, this social campaign was driven by a key insight: that in Canada, there’s no one way to Easter. Our research showed there wasn’t a single dish that everyone agreed should be on the table. So, we created this campaign to show some of the different meals, gatherings, dishes and traditions that make Canada the diverse place we all know and love.
Channels:
Online video, paid media
We also created 10-second videos to capture shorter attention spans on social. Each of the three pieces of snackable content told a new story from the Easter celebrations, a micro-moment that still showcases the diversity of how Canadians do Easter.
